Author: Marla Carlton

Artificial Intelligence and the Fear of Being Irrelevant

March 29, 2017

Let me start by saying I’m not a futurist, at least not according to the Gallup Strengths test—whew, weight lifted. So, speaking from the perspective of a non-futurist, there are days where I have a hard time imagining where I fit into the future. I’ve always been “into technology,” and I’m big on early adoption…

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Humanize Your Brand to Build Relationships that Last

November 8, 2016

Every person is attracted to a certain personality. Why? Well, because the a personality  communicates some sort of a promise of an experience. I’m sure you’ve heard that before. It’s true. When we meet someone at a party, or a bookstore, or online we imagine what it will be like to hang out with them. Date them….

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Fear and Loathing in the Land of Fake Followers

November 10, 2015

Are You for Real? Here we are in the wonderful world of make-believe, in the land of Twitter, Facebook, Snapchat, Instagram, Pinterest and Periscope. And what a make-believe world it is, where anyone can rack up 100,000 followers in a weekend if they are willing to pay the price. But what is the real price…

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What the Heck is User Experience (UX) Design?

September 2, 2015

I’ve been a professional designer for 13 years, meaning I’ve earned my living as a designer since 2002. I started out as a “web designer,” then morphed into “print design” and “brand strategist” by the seat of my pants. Well, not really. I have a design education. I have read a lot of books. I…

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Einstein Understood Brand

July 7, 2015

I love Albert Einstein. I have since high school when I found a coffee table book at a High School friend’s house, “Essential Einstein.” The book was filled with black and white photography and quotes. Both his face and his words stuck with me. Today, as I work with new brands and create digital experiences for my clients,…

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A Matter of Standards

August 27, 2014

Two great quotes from one of my favorite books, “The Fountainhead.” I’m not an Ayn Rand zealot. In fact, I didn’t like “Atlas Shrugged,” but “The Fountainhead” is a must read book, in my opinion. “Never ask people about your work.” ― Ayn Rand, The Fountainhead “But you see,” said Roark quietly, “I have, let’s say, sixty years…

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Staying Inspired

June 20, 2014

There are plenty of clients to go around. Design is needed everywhere, in everything. I would be doing both the client and myself a disservice if I went ahead and worked on a project that I had no connection with. Having said that, do I know before a meeting if the client is a good…

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People Pleasing Serves Nobody

February 13, 2014

I’ve been a creative director in my own company for over 10 years. I’ve made some mistakes. Namely the “people-pleasing” mistake. A wise man once said to me, “You are not there to please them you are there to serve them. Serve their needs. If you aren’t serving them then you aren’t helping them.” Originally published…

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Why I Write

February 28, 2013

While attempting to organize my body of work for my personal site, I’ve found it a bit challenging to categorize it. I’ve worn so many hats for various clients that it is difficult to narrow down the work. As a copywriter and art director, often I’ve been part of the key team who is coming…

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