There are plenty of clients to go around. Design is needed everywhere, in everything. I would be doing both the client and myself a disservice if I went ahead and worked on a project that I had no connection with. Having said that, do I know before a meeting if the client is a good fit or if the project is an appropriate next step? Sometimes, but sometimes not.

Her are my honest thoughts on how I stay inspired in my design work. Through my years of working with clients across various industries, I have found the only way that I truly serve my clients is when I find a connection, something that interests me, that spark. Sometimes, it’s the product, sometimes it’s the CEO, sometimes, it’s the industry. Whatever it may be, if I’m not emotionally connected, my work will suffer.

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